On the stock markets, the saying goes that you invest when there's thunder and prices are falling. Others say: "Don't try to catch a falling knife!". There are different pieces of wisdom, and yet my motto is rather: "Invest in a crisis".

Whether in real estate, gold or stocks, it's always good to follow a pillar principle.

I rely on a variety of investment types. For one, I always keep a certain amount in cash, then real estate, stocks and also some gold. Everyone has their own strategy, and yet these are the common models:

  • Real estate
  • Stocks
  • Bonds
  • Precious metals
  • Watches
  • Classic cars
  • Land
  • Paintings
  • and much more

It's about foresight. What will earn me more money in the future?!

Investing in a crisis is not for scaredy-cats

Life is not for cowards. Fear is truly a bad companion. No startup ever forged its way toward the future out of fear. Investing in a crisis is an additional challenge.

In crises, fear generally prevails among people and money is held tight. That is exactly when it's important to invest your money. Investing in a crisis is the best time of all. As they say, money should flow; my grandmother said so already, and she was right.

Investing in a crisis

There are always winners in a crisis

The last shall be first. In a crisis, those who have shown courage will emerge stronger. Crises exist to reinvent yourself and to sense which markets will be strong after the crisis. Investing in a crisis pays off.

Watch the markets and spot the niches. Whether it's a banking crisis or a health crisis, every crisis has its clear winners. The winners are those who brought foresight. Today one word carries weight: essential! Anyone who is essential today is currently a clear winner. But besides them, there are many other industries with companies that come out of the crisis ahead.

It's the brave who dare. Who don't get scared when things go down for a while. Life is a roller coaster, and the path doesn't always point steeply upward. Even the big corporations suffer setbacks again and again. But that is exactly when you have to act.

"If you don't advertise, you die!" Get noticed and invest in the future. Open a second business right now, so you're ready when things pick up again. Investing in a crisis often makes for better terms and negotiations. Turn other people's fear into your own strength. If not now, when?